4h ago
Account Based Marketing Manager
Somerville, MA
$115k-$150k / year
full-timemid HybridIndustrial software / Manufacturing Execution Systems
π Tech Stack
πΌ About This Role
You'll develop and execute integrated multi-channel demand generation campaigns for Tulip's AI-native frontline operations platform. You'll directly drive net-new leads and pipeline growth while partnering with product marketing, content, sales, and RevOps. This role offers direct impact on product and culture at a World Economic Forum Global Innovator.
π― What You'll Do
- Develop and execute multi-channel demand generation campaigns.
- Define ICPs, personas, and segmentation for targeting.
- Use AI tools to accelerate research and content creation.
- Analyze campaign performance and optimize ROI.
π Requirements
- 4+ years of B2B marketing experience in SaaS or high-growth tech.
- Strong understanding of demand generation and go-to-market strategy.
- Hands-on experience with digital marketing channels like LinkedIn and email.
- Experience with marketing automation and CRM tools (HubSpot, Marketo, Salesforce).
β¨ Nice to Have
- Familiarity with AI tools for marketing research and optimization.
- Experience with ABM platforms or account-based strategies.
- Knowledge of manufacturing or industrial tech industry.
π Benefits & Perks
- π₯ Health, Dental, Vision insurance with FSA and commuter benefits.
- ποΈ Unlimited vacation policy and flexible work schedule.
- π Company equity and 401(K) plan.
- π Dog-friendly office with inclusive culture.
- ποΈ Fitness subsidies and virtual company events.
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