4h ago

Account Based Marketing Manager

Somerville, MA

$115k-$150k / year

full-timemid HybridIndustrial software / Manufacturing Execution Systems

πŸ›  Tech Stack

πŸ’Ό About This Role

You'll develop and execute integrated multi-channel demand generation campaigns for Tulip's AI-native frontline operations platform. You'll directly drive net-new leads and pipeline growth while partnering with product marketing, content, sales, and RevOps. This role offers direct impact on product and culture at a World Economic Forum Global Innovator.

🎯 What You'll Do

  • Develop and execute multi-channel demand generation campaigns.
  • Define ICPs, personas, and segmentation for targeting.
  • Use AI tools to accelerate research and content creation.
  • Analyze campaign performance and optimize ROI.

πŸ“‹ Requirements

  • 4+ years of B2B marketing experience in SaaS or high-growth tech.
  • Strong understanding of demand generation and go-to-market strategy.
  • Hands-on experience with digital marketing channels like LinkedIn and email.
  • Experience with marketing automation and CRM tools (HubSpot, Marketo, Salesforce).

✨ Nice to Have

  • Familiarity with AI tools for marketing research and optimization.
  • Experience with ABM platforms or account-based strategies.
  • Knowledge of manufacturing or industrial tech industry.

🎁 Benefits & Perks

  • πŸ₯ Health, Dental, Vision insurance with FSA and commuter benefits.
  • πŸ–οΈ Unlimited vacation policy and flexible work schedule.
  • πŸ“ˆ Company equity and 401(K) plan.
  • πŸ• Dog-friendly office with inclusive culture.
  • πŸ‹οΈ Fitness subsidies and virtual company events.
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