🛠 Tech Stack

💼 About This Role

You'll drive global lifecycle strategy across Rover's four brands and 18 countries, owning metrics for conversion, retention, and reactivation. You'll partner with executive leadership to align lifecycle initiatives with company growth objectives and lead cross-functional teams to deliver cohesive customer experiences. This hybrid role in Seattle offers a competitive compensation and the opportunity to shape high-impact growth programs.

🎯 What You'll Do

• Set lifecycle strategy for both pet parents and care providers
• Design key metrics for conversion, retention, reactivation, and monetization
• Lead cross-functional initiatives with Product, Data Science, Engineering, Brand, and Operations
• Build automation-heavy programs and implement best-in-class segmentation and personalization

📋 Requirements

• 15+ years of experience in Lifecycle Strategy, Email Strategy, or Growth
• Proven track record of building high performing lifecycle programs with material growth impact
• Deep experience partnering with data science and marketing technology teams on lifecycle data strategy
• Strong technical background in CRM platform design (Iterable, Braze) and CDP requirements

✨ Nice to Have

• Experience in consumer tech companies and/or marketplaces

🎁 Benefits & Perks

• 🏖️ Flexible PTO
• 💰 Competitive compensation with 20% bonus
• 🏥 Medical, dental, and vision insurance
• 🐾 Bring your dog to work and unlimited puppy time
• 🍽️ Free catered lunches monthly