Description

You will drive product strategy and go-to-market execution for Roku's performance advertising business, developing scalable frameworks to unlock revenue growth. This high-impact role involves bridging product development with business enablement, identifying operational gaps, and ensuring cross-functional alignment across sales, product, and legal teams.

Requirements

• 4+ years experience in strategy and operations, growth or performance marketing, ideally in digital advertising
• Experience managing performance budgets with understanding of budget and optimization decisions
• Demonstrated ability to shape product strategy through market analysis and cross-functional alignment
• Strong systems thinker with proven ability to scale operational processes

Responsibilities

• Develop and maintain product strategy for Roku's performance advertising portfolio
• Analyze systems and workflows across ad delivery, bidding, targeting, and measurement to identify gaps
• Partner with cross-functional teams to unblock revenue opportunities and scale readiness
• Establish frameworks for scaling across direct channels and in-stream video ads
• Own operational readiness and launch execution for new performance buying products