💼 About This Role

You'll lead end-to-end writing of channel promos, show launches, and creative campaigns for Star Plus's HGEC channels, collaborating with promo producers, editors, and marketing teams. Your scripts will break through popular culture and drive brand awareness across on-air, print, radio, and digital.

🎯 What You'll Do

• Conceptualize pitch and peg for new shows based on objective and consumer insights
• Script high-impact promos, teasers, launch campaigns, and packaging elements
• Extend concepts to 360-degree branding across on-air, print, radio, and digital
• Write on-air promos for sustenance shows aligning with programming creative brief

📋 Requirements

• 12+ years of experience as a copywriter or writing screenplays, storylines
• Graduate or postgraduate in Literature or Mass Communication
• Strong passion for television and content/stories/fiction/non-fiction

✨ Nice to Have

• Experience in Hindi fiction and non-fiction shows
• Ability to collaborate with multiple stakeholders

🎁 Benefits & Perks

• 📺 Work on popular TV shows and campaigns
• 🎨 Creative freedom to ideate high-impact promos
• 🏢 Onsite role at Star Plus in Mumbai