5h ago

Demand Generation Lead

San Francisco

$200k-$215k / year

full-timesenior Hybridai-ml

🛠 Tech Stack

💼 About This Role

You'll own Perplexity's demand generation engine for enterprise products, partnering with Sales, Product Marketing, and Revenue Operations to accelerate pipeline. You'll architect and operate a modern demand engine using AI-native tooling and programmatic outbound to generate qualified pipeline at scale. This role offers high autonomy and impact in a fast-growing startup.

🎯 What You'll Do

  • Own end-to-end demand generation strategy for enterprise top of funnel growth
  • Build and operate AI-driven outbound engines and automated workflows
  • Design multi-channel campaigns across paid, organic, ABM, and events
  • Develop segmentation and targeting strategies for enterprise buyer personas

📋 Requirements

  • 5+ years building and scaling multiple growth channels at a fast-paced startup
  • Proven track record of revenue growth through demand generation
  • Experience with AI-driven outbound engines and programmatic personalization
  • Strong data skills with SQL and BI tools like Looker or Tableau

✨ Nice to Have

  • Experience in enterprise SaaS or B2B marketing
  • Familiarity with AI-native marketing tooling
  • Background in ABM and intent-based targeting

🎁 Benefits & Perks

  • 💰 Equity offered as part of compensation
  • 🏢 Hybrid work in San Francisco office
  • 🚀 High autonomy and impact in a fast-growing startup
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