5h ago
Demand Generation Lead
San Francisco
$200k-$215k / year
full-timesenior Hybridai-ml
🛠 Tech Stack
💼 About This Role
You'll own Perplexity's demand generation engine for enterprise products, partnering with Sales, Product Marketing, and Revenue Operations to accelerate pipeline. You'll architect and operate a modern demand engine using AI-native tooling and programmatic outbound to generate qualified pipeline at scale. This role offers high autonomy and impact in a fast-growing startup.
🎯 What You'll Do
- Own end-to-end demand generation strategy for enterprise top of funnel growth
- Build and operate AI-driven outbound engines and automated workflows
- Design multi-channel campaigns across paid, organic, ABM, and events
- Develop segmentation and targeting strategies for enterprise buyer personas
📋 Requirements
- 5+ years building and scaling multiple growth channels at a fast-paced startup
- Proven track record of revenue growth through demand generation
- Experience with AI-driven outbound engines and programmatic personalization
- Strong data skills with SQL and BI tools like Looker or Tableau
✨ Nice to Have
- Experience in enterprise SaaS or B2B marketing
- Familiarity with AI-native marketing tooling
- Background in ABM and intent-based targeting
🎁 Benefits & Perks
- 💰 Equity offered as part of compensation
- 🏢 Hybrid work in San Francisco office
- 🚀 High autonomy and impact in a fast-growing startup
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