Description

You will lead the influencer strategy and day-to-day operations for 2K Sports titles, managing creator relationships and onboarding talent onto campaigns to drive fan interest and growth. This role is key to integrating the 2K brand into creator initiatives that resonate across culture.

Requirements

• 6-8 years of managing/leading creator relationships and campaigns
• 2-4 years experience managing team members
• Strong rolodex of influencer agencies, creator management teams, and creators
• Experience driving influencer strategy for brands
• Background of developing Project Management processes
• Self-starter, Strategic Thinker, and Team Player (great working cross functionally)
• Deep knowledge AND relationships within the Creator Economy
• Entertainment/Gaming industry experience
• Expert in understanding what’s happening around culture (music, sports, and fashion)

Responsibilities

• Take lead on influencer strategy and day-to-day operations for 2K Sports titles
• Handle agency partner selection
• Key point of contact for agency relationships
• Lead response to Brand Team creator briefs from Sports titles
• Oversee and lead a team of 1-2 direct reports
• Driver of relationship development and communication with current and new creators
• Build strong relationships with creator management teams
• Develop/refine internal project management process alongside the Director
• A key member of the team that shares creator feedback to help refine marketing campaigns
• Share creator tentpoles and activations with the greater team that are an ideal fit for the 2K brand/game titles
• Expert on tentpole moments that creators are driving and how the 2K brand can potentially integrate where it makes sense
• Ensure partnerships are not only beneficial for the 2K brand, but creators as well
• Assist in the development of 2K-owned content development by pitching appropriate talent where necessary