🛠 Tech Stack

💼 About This Role

You'll own and scale the digital engine that drives pipeline across R&D, Life Sciences, and IP verticals at an AI-native SaaS company. Your core impact will be building and optimizing demand generation across paid, organic, and emerging AI-driven channels to deliver qualified traffic and demo requests. This role offers high autonomy in a hyper-growth, pre-IPO unicorn with a global team.

🎯 What You'll Do

• Execute digital marketing strategy across paid search, social, SEO, and GEO channels.
• Build and optimize end-to-end paid campaigns including targeting and budget allocation.
• Drive pipeline growth by converting traffic into leads, demos, and signups.
• Analyze campaign performance and run experiments to improve outcomes.

📋 Requirements

• 5–7+ years of digital marketing experience in a B2B SaaS environment.
• Deep hands-on expertise in Google Ads, LinkedIn Campaign Manager, and SEO.
• Proficiency in HubSpot and Salesforce with understanding of data flow and attribution.
• Strong ability to turn performance data into actionable insights and strategy.

✨ Nice to Have

• Experience marketing to R&D, Life Sciences, or IP/legal audiences.
• Familiarity with intent data tools like 6sense or Bombora.
• Exposure to product-led growth models and freemium conversion strategies.

🎁 Benefits & Perks

• 🌴 5 weeks paid vacation
• 🏥 Comprehensive benefits package from day one
• 💰 RRSP Contribution Matching
• 🧠 Access to mental health support
• 👶 Maternity and paternity leave

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical/Strategy Presentation· 60 min