Description

You will own expansion pipeline at CoLab, designing marketing campaigns to open doors inside existing customer bases and helping account teams reach new stakeholders and opportunities. Your role is to identify expansion opportunities, design compelling offers for engineers and engineering leaders, and rally the marketing team to bring campaigns to life. Success means growing expansion pipeline and positioning CoLab as the platform used by the best engineering teams.

Requirements

• Comfortable operating in ambiguous territory and designing creative ways to reach the right people
• Experienced in defining offers, aligning stakeholders, and rallying teams to deliver campaigns
• Proven ability to own real outcomes and drive pipeline growth
• Understanding of how to create momentum inside accounts

Responsibilities

• Own expansion pipeline target for CoLab’s customer base
• Partner with Account Executives, CSMs, and Account Managers to identify expansion opportunities
• Design and execute campaigns to introduce CoLab to new stakeholders within existing accounts
• Develop compelling offers (events, workshops, webinars, content) for engineering audiences
• Build repeatable plays for driving expansion within strategic accounts