Description

You will build and scale a customer marketing program that drives expansion, adoption, advocacy, and retention. You'll partner with Customer Success, Sales, Demand Generation, and Product Marketing to create lifecycle programs that turn customers into long-term partners and fuel revenue growth.

Requirements

• Built or scaled customer marketing programs in a B2B SaaS environment
• Driven measurable customer expansion, upsell, or retention outcomes
• Developed lifecycle campaigns that increased adoption and engagement
• Created customer stories and advocacy programs that influenced revenue
• Used data to guide decisions and prove impact

Responsibilities

• Own customer marketing strategy focused on expansion, upsell, cross-sell, and retention
• Build lifecycle programs that drive product adoption, usage, and value realization
• Partner with Customer Success and Sales on expansion opportunities, renewals, and account growth
• Develop targeted campaigns for existing customers by segment, industry, and maturity
• Launch and scale customer advocacy programs including case studies, reviews, referrals, and community