20h ago

Principal Product Manager

Austin, TX

$213k-$296k / year

full-timelead Hybridsoftware

🛠 Tech Stack

💼 About This Role

You'll own a product area end-to-end, driving product-market fit as a mini-founder in a B2B2C environment for organizational transformation. Core impact: you'll diagnose why something isn't landing and redirect fast, spending 50%+ time externally with enterprise buyers. This role stands out for its builder-operator nature and AI-native fluency as the default operating method.

🎯 What You'll Do

  • Carry a 3-year product vision and translate into rolling 3-week execution plans.
  • Spend 50%+ time in external-facing sessions with enterprise buyers and end-users.
  • Prototype working demos using AI tools before engineering sprints.
  • Lead a cross-functional pod with R&D, marketing, and GTM teams.

📋 Requirements

  • 8+ years in product management with 4+ years leading product direction.
  • Demonstrated ownership of product-market fit with real course-correction examples.
  • Experience building products in B2B2C environments.
  • Direct, sustained enterprise customer exposure and relationship building.

✨ Nice to Have

  • Domain expertise in organizational transformation or human transformation.
  • Former founder or early employee at a high-growth startup.
  • Builder PM with zero-to-one experience.

🎁 Benefits & Perks

  • 🧘 Personal BetterUp Coach
  • 📈 Development plan with trained manager
  • 🤝 Amazing team with individual coaches
  • 💼 Work that matters
  • 🌍 Hybrid flexibility with office hubs

🚩 Heads Up

  • Long vague job description with cultural pitch
  • Expectation of 50%+ external-facing time may lead to high travel
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