💼 About This Role

You'll define and execute go-to-market strategies for new B2C digital products in global markets. You'll optimize the full user journey from acquisition to monetization, driving revenue growth through data-driven experimentation. This role offers significant autonomy and direct impact on product success at scale.

🎯 What You'll Do

• Define product marketing strategy for new B2C products
• Lead cross-functional teams to deliver growth initiatives
• Optimize full-funnel performance across acquisition and retention
• Conduct market and competitor research for growth hypotheses
• Track KPIs and drive continuous A/B testing and CRO

📋 Requirements

• 5-7+ years in product marketing or growth marketing for B2C digital products
• Proven impact on revenue, conversion, retention, and LTV
• Strong expertise in segmentation, positioning, and go-to-market strategy
• Experience with performance marketing channels (Google, Meta, TikTok) and A/B testing

✨ Nice to Have

• Leadership experience in cross-functional or matrix organizations
• Hands-on analytical and strategic thinking capabilities

🎁 Benefits & Perks

• 🏖️ 28 paid vacation days per year
• 💪 7 wellness days annually for personal recovery
• 💰 Referral bonuses up to $5,000
• 📚 50% reimbursement for professional training and conferences
• 🖥️ Home office setup reimbursement up to $1,000 every 3 years

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter call· 30 min
2. 2Hiring manager interview· 45 min
3. 3Technical or case interview· 60 min