Tech Stack

Description

You will own Roku's Household Graph and ads identity services, driving addressability, targeting, optimization, and privacy-safe data collaboration across the ad platform. This role is critical for defining identifier strategy, improving match rates, and enabling programmatic addressability.

Requirements

• 5+ years product management in ad tech, identity, or ad data platform
• Deep technical understanding of identity signals and frameworks (MAIDs, UID2, ConnectID)
• Expertise in identity resolution, match strategies, and data contracts
• Highly analytical with ability to quantify tradeoffs
• Proven cross-functional execution across engineering, data science, privacy, etc.

Responsibilities

• Own the Household Graph and ads identity services
• Drive identity signal quality and match rate optimization
• Improve programmatic addressability via identity interoperability
• Establish identity health monitoring and diagnostics
• Enable privacy-safe data collaboration