🛠 Tech Stack

💼 About This Role

You'll own the strategy and hands-on execution of B2B marketing campaigns for a mission-driven edtech startup. Your work will directly drive inbound leads and pipeline growth for K-12 district sales. This role combines deep HubSpot expertise with creative campaign development.

🎯 What You'll Do

• Own HubSpot instance management, segmentation, workflows, and reporting.
• Build multi-touch email campaigns aligned with buyer journey.
• Conduct A/B testing on emails and optimize performance.
• Analyze campaign ROI and deliver weekly insights to leadership.

📋 Requirements

• 7 years of B2B demand generation experience in startups.
• Hands-on proficiency in HubSpot (campaigns, scoring, workflows).
• Track record of lead generation across webinars, emails, SEO, SEM.
• Experience partnering with sales teams to hit revenue goals.

✨ Nice to Have

• Experience with AI and automation tools.
• K-12 education market experience.
• Strong copywriting skills.

🎁 Benefits & Perks

• 💰 Competitive salary ($110K + equity)
• 🏠 Remote work environment
• 📈 Growth opportunity at a mission-driven startup
• 🏖️ Flexible PTO

📨 Hiring Process

Estimated timeline: 2-3 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical Exercise· 60 min