15h ago

Lifecycle Marketing Specialist

Warsaw

$75k-$105k / yearest.

full-timesenior Remoteconsulting

🛠 Tech Stack

💼 About This Role

You'll own outbound and lifecycle messaging across B2B and B2C audiences, executing campaigns end-to-end. Your work directly drives pipeline and revenue for clients. You'll collaborate with leadership on strategy and independently ship campaigns using modern outbound and CRM tools.

🎯 What You'll Do

  • Build and maintain outbound lists using Clay
  • Launch and optimize cold email campaigns in Instantly
  • Manage inbox health, deliverability, and reply categorization
  • Execute nurture, re-engagement, and expansion email campaigns

📋 Requirements

  • 4+ years of hands-on experience in outbound or lifecycle marketing
  • Direct experience executing email and CRM campaigns
  • Experience supporting both B2B and B2C audiences
  • Strong understanding of deliverability and segmentation

✨ Nice to Have

  • Experience with SMS platforms like Twilio
  • Knowledge of HubSpot Marketing Hub or Mailchimp
  • Experience coordinating with social media teams

🎁 Benefits & Perks

  • 💰 Competitive compensation
  • 🏠 Fully remote work
  • 🚀 Direct influence on pipeline and revenue
  • 🤝 Close collaboration with GTM leadership
  • 🔧 Exposure to AI-enabled workflows
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