Tech Stack

Description

You will define and optimize CRM strategies for sweepstakes and social casino products, owning the full customer lifecycle across multiple channels. Collaborate with cross-functional teams to deliver personalized campaigns and drive measurable ROI.

Requirements

• 2+ years CRM experience in Sweepstakes (social casino)
• Proven track record of managing end-to-end CRM campaigns with measurable impact
• Hands-on experience with Braze, Optimove, Salesforce, or similar CRM platforms
• Strong analytical skills including segmentation, A/B testing, and campaign optimization
• Excellent project management and communication skills

Responsibilities

• Define and optimize CRM strategy across email, SMS, push, in-app, and onsite for Sweepstakes and Social Casino products
• Own full customer lifecycle for onboarding, engagement, retention, reactivation, and lifetime value growth
• Plan and execute CRM campaigns with personalization, behavioral segmentation, bonus mechanics, and gamification
• Collaborate with content, design, product, and analytics teams to align campaigns with business objectives
• Monitor and report on CRM KPIs such as CLV, retention, conversion, and churn