18h ago

Marketing Lead

London

$145k-$170k / yearest.

full-timeseniorsoftware

💼 About This Role

You'll own Kinship's marketing execution end to end, shaping how the AEC industry understands the brand. You'll turn product features into clear, compelling narratives and drive inbound lead generation through consistent, high-quality content. This is a chance to define a brand and build something that feels confident and refreshingly un-corporate.

🎯 What You'll Do

  • Own marketing execution across website, blog, LinkedIn, YouTube, and email.
  • Turn product features into clear, compelling narratives that people understand.
  • Drive inbound lead generation through consistent, high-quality content.
  • Shape and maintain Kinship's brand voice: confident, concise, un-corporate.

📋 Requirements

  • 5+ years in B2B, SaaS, or technical product marketing.
  • Experience as the most senior marketer in a small or growing team.
  • Strong writing and editing instincts for clear, compelling content.
  • Comfort owning both strategy and execution without layers of process.

✨ Nice to Have

  • Experience with Revit or AEC industry.
  • Background in inbound marketing and content campaigns.
  • Experience producing or supporting video content.

🎁 Benefits & Perks

  • 🏢 Beautiful office in central London near Southwark tube.
  • Good coffee and a plant-filled workspace.
  • ⚖️ Work-life balance is a company priority.
  • 🚀 Shape a brand and category while it's being defined.
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