3h ago
Product Marketing Manager
Canada
full-timemid RemoteDigital Accessibility
Description
You will lead go-to-market strategies for specific offerings within Level Access's product and services portfolio, collaborating with cross-functional teams to deliver differentiated positioning, impactful messaging, and revenue-driving programs. Your work will drive awareness and adoption of the company's Digital Accessibility Platform for global SMB, Enterprise, and Public Sector markets.
Requirements
- 3–5 years of experience in B2B software or SaaS product marketing
- Proven ability to manage projects independently across cross-functional teams
- Strong analytical and strategic thinking skills
- Excellent communication and presentation skills
- Bachelor’s degree in Marketing, Business, Computer Science, or related field
Responsibilities
- Develop and execute go-to-market plans for assigned offerings, including positioning, messaging, pricing, and packaging
- Conduct market research on target markets, customer needs, and competitive landscape
- Own compelling value propositions and messaging aligned with corporate brand standards
- Collaborate with Enablement to create sales tools, training, and resources
- Track and report on KPIs such as adoption, retention, and revenue impact
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