3h ago

Product Marketing Manager

Canada
full-timemid RemoteDigital Accessibility

Description

You will lead go-to-market strategies for specific offerings within Level Access's product and services portfolio, collaborating with cross-functional teams to deliver differentiated positioning, impactful messaging, and revenue-driving programs. Your work will drive awareness and adoption of the company's Digital Accessibility Platform for global SMB, Enterprise, and Public Sector markets.

Requirements

  • 3–5 years of experience in B2B software or SaaS product marketing
  • Proven ability to manage projects independently across cross-functional teams
  • Strong analytical and strategic thinking skills
  • Excellent communication and presentation skills
  • Bachelor’s degree in Marketing, Business, Computer Science, or related field

Responsibilities

  • Develop and execute go-to-market plans for assigned offerings, including positioning, messaging, pricing, and packaging
  • Conduct market research on target markets, customer needs, and competitive landscape
  • Own compelling value propositions and messaging aligned with corporate brand standards
  • Collaborate with Enablement to create sales tools, training, and resources
  • Track and report on KPIs such as adoption, retention, and revenue impact
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