Description

You will lead HALA's Go-To-Market strategy, driving market entry, customer retention, and pricing initiatives for fintech solutions in KSA. Collaborate with product and sales teams to execute data-driven strategies that enhance business growth and customer loyalty.

Requirements

• Proven track record in fintech sector driving business growth
• Experience in developing and executing GTM strategies
• Strong cross-functional leadership and collaboration skills
• Data-driven mindset with advanced analytics capabilities
• Ability to mentor and develop team members

Responsibilities

• Conduct market research and competitive analysis for KSA fintech landscape
• Develop and execute comprehensive GTM plans including product positioning and distribution
• Design and implement customer retention campaigns and loyalty programs
• Develop dynamic pricing strategies based on cost analysis and market conditions
• Define and monitor KPIs to assess GTM and business performance