Description

You will lead integrated multichannel marketing campaigns and sales enablement initiatives for PatientPoint's core solutions, partnering with sales to develop ABM programs and inbound marketing strategies that drive awareness, demand, and pipeline growth in the healthcare space.

Requirements

• 7+ years direct B2B marketing experience
• Healthcare or life sciences experience preferred
• Agency, start-up, or consulting experience a plus
• Channel expertise across digital, content, and event marketing
• Strategic and execution-oriented mindset

Responsibilities

• Develop deep expertise in solutions and target personas to drive awareness and demand
• Own and execute sales and marketing events with pre-event awareness and post-event follow-up
• Enable sales with relevant marketing materials like sell sheets and presentation decks
• Develop integrated marketing campaigns and ABM programs in partnership with cross-functional teams
• Execute demand generation programs to drive leads and sales pipeline growth