💼 About This Role

You'll lead the growth funnel for Tadka, driving viewership and audience retention across platform surfaces and content packaging. You'll turn shows into clicks and watches into habit through experimentation-led execution and cross-functional collaboration with product and creative teams.

🎯 What You'll Do

• Own end-to-end growth funnel for Tadka content
• Develop titles, thumbnails, and metadata to improve CTR
• Optimize discovery surfaces like homepage and search
• Run continuous experiments on packaging and placement

📋 Requirements

• 4-8 years experience in product marketing or growth marketing
• Strong instinct for content performance and audience funnels
• Hands-on experience running A/B experiments and data analysis
• Ability to collaborate with product, marketing, and content teams

✨ Nice to Have

• Experience with short-form video platforms
• Knowledge of SEO and metadata optimization

🎁 Benefits & Perks

• 🏖️ Flexible work environment
• 📈 Growth opportunities in a fast-paced startup

📨 Hiring Process

Estimated timeline: 2-3 weeks · AI estimate

1. 1Recruiter call· 30 min
2. 2Hiring manager interview· 45 min
3. 3Culture fit round· 30 min