Description

You'll craft big, earned-first ideas that cut through culture, working across Burson's full client roster to develop campaigns that earn attention and travel across social, digital, PR, and more.

Requirements

• Culture-obsessed tastemaker with range across sport, music, fashion, subcultures
• Proven ability to turn cultural tension into earned moments
• Conceptual thinker with craft in art direction and/or writing
• Experience building worlds across formats from social to IRL
• Familiarity with platforms like Versus, Hypebeast, Complex

Responsibilities

• Concept and craft big, integrated, earned-first ideas
• Drive stories in earned and social media
• Own the story and visual look for clients
• Identify cultural tensions and create timely concepts
• Pitch ideas with strong rationale and clear links to fandom and culture