3h ago

Senior Marketing Associate (Co-Lab)

Kwun Tong, Hong Kong
full-timemidtech accessories / lifestyle Visa Sponsor

Description

As a Senior Marketing Associate, you will drive end-to-end campaign execution for Co-Lab partnerships, bridging creative vision with global implementation. You will coordinate with global teams, analyze market insights, and manage project timelines to ensure strategic, data-driven campaigns.

Requirements

  • Bachelor's Degree in Marketing, Design, Communications or related field
  • 2+ years marketing experience, preferably in creative agency or in-house brand
  • Exceptional eye for creative direction and visual communication
  • Deep understanding of Gen Z and Millennial consumer behavior in Western markets
  • Strong project management and cross-functional accountability skills

Responsibilities

  • Drive end-to-end coordination of marketing strategies for Co-Lab Partnerships campaigns
  • Act as central point of contact for global functional teams (PR, Social, UGC, KOL, Gifting, Growth)
  • Author comprehensive creative briefs for agencies and internal teams
  • Transform market insights and campaign data into strategic decks and visuals
  • Manage campaign timelines and deliverables with internal teams
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