🛠 Tech Stack

💼 About This Role

You'll lead multi-channel user acquisition strategies for a self-funded company with 100M+ downloads. You'll drive performance marketing campaigns to acquire and retain users, optimizing spend and minimizing CPA.

🎯 What You'll Do

• Develop multi-channel user acquisition strategies (paid search, social, display, influencer).
• Set up, monitor, and optimize ad campaigns for maximum ROI.
• Track CPI, CPA, LTV using analytics and attribution tools.
• Test new channels, creatives, and messaging for incremental growth.

📋 Requirements

• Bachelor's degree in Marketing, Business, or related field.
• 4+ years managing user acquisition or performance marketing campaigns.
• Experience with ad platforms (Apple Search Ads, Google Ads, Meta Ads, TikTok Ads).
• Proficiency in analytics tools (Google Analytics, Adjust, Amplitude).

✨ Nice to Have

• Experience with A/B testing methodologies.
• Cross-functional collaboration experience with product and creative teams.

🎁 Benefits & Perks

• 🍎 Apple hardware ecosystem for work.
• 🏥 Top-tier Health and Life Insurance.
• 🍽️ Coverflex benefits for meals, well-being, and more.
• 👶 Childcare support.
• 🏋️ Urban Sports Club membership.

🚩 Heads Up

• Requires 4+ years experience but title is 'Specialist' not 'Manager'.
• Role mentions multiple channels but no specific budget figures provided.