Tech Stack

Description

You will own the strategy for lifecycle journeys and campaigns, collaborating with cross-functional teams to drive user engagement across the entire journey, from onboarding to retention. You'll use data-driven approaches, A/B testing, and customer segmentation to optimize messaging and improve marketing performance.

Requirements

• Bachelor's degree
• 5+ years of growth marketing experience in consumer financial services or data-driven field
• Analytical approach with experience in Excel, A/B testing, and relational databases
• Experience developing marketing strategy including opportunity assessment and customer segmentation
• Results-oriented with curiosity and creativity to execute in a fast-moving environment

Responsibilities

• Own strategy for lifecycle journeys and campaigns, identifying and prioritizing opportunities to increase customer engagement
• Collaborate with Product Marketing, Product, Design, Data Science, and Content teams to develop personalized customer journeys
• Use customer segmentation and data analysis to uncover targeted messaging opportunities
• Design and implement A/B tests, applying statistical fundamentals to evaluate results
• Drive creative development and iteration pipeline using insights from experimentation