Tech Stack

Description

You will own and manage pipeline-generating programs for Branch's International Business across North America, reporting to the Marketing Director. You'll craft and execute targeted marketing campaigns including events, digital, ABM, and email, while managing all elements from planning to reporting.

Requirements

• 3-5+ years of marketing programs experience with 1-2+ years in ABM campaigns including events and webinars
• Experience running multiple marketing programs simultaneously with attention to detail
• Experience engaging senior business buyers over long sales cycles
• Data-driven mindset with rigorous testing and optimization process
• Proficiency in MS Word, Excel, PowerPoint, and Google Docs

Responsibilities

• Craft and execute targeted marketing campaigns to meet regional goals
• Manage all elements of marketing campaigns including planning, messaging, execution, logistics, and reporting
• Design, run, and manage event-based marketing programs that drive qualified sales pipeline
• Partner with teams to source participants, presenters, and speakers for programs
• Collaborate with cross-functional teams to ensure positioning, messaging, and goals are achieved