3h ago

Product Manager, Digital Marketing Enablement

San Mateo, CA

$130,000-$180,000 / year

full-timesenior HybridEdTech

Tech Stack

Description

You will design and build a data pipeline to supply marketing teams with the data needed to drive multi-channel digital marketing initiatives. Collaborate with marketing teams to understand their needs and deliver robust solutions that align with business strategy.

Requirements

  • Bachelor’s or Master’s degree in STEM or related field
  • 5+ years of product management experience
  • Experience in multi-channel digital marketing enablement preferred
  • Knowledge of databases and SQL
  • Understanding of data pipeline architecture and best practices

Responsibilities

  • Develop strategic understanding of IXL’s digital marketing efforts
  • Collaborate with digital marketing and email marketing teams to improve customer outreach
  • Analyze data to enable impactful targeted marketing
  • Design simple, elegant solutions and provide detailed specifications
  • Design data stores and pipelines to optimize marketing performance
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