3h ago
Product Manager, Digital Marketing Enablement
San Mateo, CA
$130,000-$180,000 / year
full-timesenior HybridEdTech
Tech Stack
Description
You will design and build a data pipeline to supply marketing teams with the data needed to drive multi-channel digital marketing initiatives. Collaborate with marketing teams to understand their needs and deliver robust solutions that align with business strategy.
Requirements
- Bachelor’s or Master’s degree in STEM or related field
- 5+ years of product management experience
- Experience in multi-channel digital marketing enablement preferred
- Knowledge of databases and SQL
- Understanding of data pipeline architecture and best practices
Responsibilities
- Develop strategic understanding of IXL’s digital marketing efforts
- Collaborate with digital marketing and email marketing teams to improve customer outreach
- Analyze data to enable impactful targeted marketing
- Design simple, elegant solutions and provide detailed specifications
- Design data stores and pipelines to optimize marketing performance
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