Tech Stack

Description

You will analyze campaign performance, monitor funnel health, and deliver actionable insights to drive pipeline growth and marketing efficiency. You will partner with Demand Generation, Marketing Operations, Product Marketing, and Revenue Operations to ensure accurate reporting and data-driven decision-making.

Requirements

• 3-4+ years in marketing analytics, demand generation, or marketing operations
• Proficiency in Salesforce and BI platforms (Domo preferred)
• Experience with marketing automation platforms like HubSpot or Marketo
• Hands-on experience with Dreamdata or similar multi-touch attribution platforms
• Familiarity with attribution models and revenue reporting

Responsibilities

• Analyze performance across all demand channels and monitor full-funnel health from MQL to Closed/Won
• Build and maintain Domo dashboards tracking pipeline creation, attribution, and cohort performance
• Deliver weekly, monthly, and quarterly reporting to marketing leadership
• Assess lead quality across channels, segments, personas, and campaigns
• Partner with Marketing Operations to maintain tracking accuracy and data hygiene