🛠 Tech Stack

💼 About This Role

You'll own the marketing technology stack (Braze, Amplitude) and drive customer lifecycle strategies through data and automation. You'll partner with engineering and marketing to optimize campaigns, improve retention, and deliver actionable insights.

🎯 What You'll Do

• Manage and optimize marketing technology stack (Braze, Amplitude).
• Design and implement customer segmentation and automation.
• Analyze campaign performance and provide optimization recommendations.
• Develop dashboards and reports to track KPIs and ROI.

📋 Requirements

• Quantitative academic background (Analytics, Math, Economics, etc.).
• Experience with Amplitude or Braze.
• Experience with A/B testing design and analysis.

✨ Nice to Have

• SQL proficiency.
• Tableau knowledge.