💼 About This Role

You'll own and scale the end-to-end CRM and retention strategy for a fast-growing microbiome health brand, turning first-time purchasers into loyal subscribers. You'll drive measurable impact on retention and lifetime value through personalized email, SMS, and loyalty flows, partnering cross-functionally in a lean, collaborative startup environment.

🎯 What You'll Do

• Set strategic roadmap and quarterly OKRs for lifecycle marketing.
• Own multi-step flows and campaigns across email, SMS, and push.
• Define KPIs and analyze data to drive retention and customer value.
• Lead cross-functional retention group and manage a Marketing Director.

📋 Requirements

• 8–12+ years in lifecycle/CRM or subscription marketing.
• 4+ years in senior leadership roles (Director/Senior Director).
• Hands-on experience with cohort analysis, LTV modeling, and A/B testing.
• Deep practical experience building email/SMS programs and automation.

✨ Nice to Have

• Health-oriented industry experience.
• Experience with SQL/analytics partners.
• Background in DTC subscription brands.

🎁 Benefits & Perks

• 🏥 Medical, Dental, and Vision
• 💰 Commuter Benefits
• 🏖️ Flexible Time Off (FTO)
• 📈 Equity
• 401(k) with company match