1h ago
Sr. Manager, Media Strategy and Operations I
Toronto, Ontario, Canada
full-timesenior Hybridadvertising
Tech Stack
Description
You will drive the planning, execution, and optimization of marketing campaigns, collaborating with Product Marketing Managers and cross-functional teams to develop campaign briefs, manage media initiatives end-to-end, and analyze campaign data to inform strategy.
Requirements
- Bachelor's degree or equivalent practical experience
- 5+ years experience in media planning and strategy in a paid media agency
- Strong understanding of digital marketing channels and audience targeting
- Excellent organizational skills with ability to manage multiple projects
- Proficiency in project management tools and advanced Google Sheets/Excel skills
Responsibilities
- Develop strategic campaign briefs in partnership with PMMs
- Lead end-to-end project management for media initiatives
- Manage cross-functional collaboration to translate briefs into media recommendations
- Analyze campaign data and communicate results to clients and teams
- Identify and implement process improvement and automation opportunities
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