🛠 Tech Stack

💼 About This Role

You'll own how Benepass engages customers and their employees across the full lifecycle, from onboarding through renewal. You will drive lifecycle strategy and campaigns that improve activation, utilization, and long-term value. This role partners closely with Customer Success, Product, and Engineering to bring impactful programs to life.

🎯 What You'll Do

• Define lifecycle programs for onboarding, activation, engagement, and renewal
• Develop campaigns to increase benefit awareness and program adoption
• Own email, in-product, and printed communications across customer journey
• Track lifecycle KPIs and run experiments to improve performance

📋 Requirements

• 4-7+ years in customer or lifecycle marketing roles
• Experience in B2B2C environments marketing to business buyers and end users
• Experience with CRM or marketing automation platforms (e.g., Customer.io, Braze, Iterable)
• Strong cross-functional collaboration with Customer Success, Product, and Engineering

✨ Nice to Have

• Experience in SaaS, fintech, benefits, or healthcare industries
• Experience targeting HR administrators and hard-to-reach populations

🎁 Benefits & Perks

• 🏥 95% coverage of medical, dental, and vision
• 💰 $250 WFH setup, $500/year L&D, $150/month phone+internet
• 🏋️ $100/month Wellness and $100/month Co-working/Commuter
• 🏖️ Flexible PTO
• 🤝 Team onsites several times a year