🛠 Tech Stack

💼 About This Role

You'll own the go-to-market strategy for partner expansion, driving cross-sell and upsell opportunities within WatchGuard's existing partner base. You'll work at the intersection of sales and marketing to build and launch campaigns that generate measurable pipeline impact. This role reports to the Sr. Director, Revenue Marketing and collaborates with senior leaders.

🎯 What You'll Do

• Develop and own the partner expansion GTM plan and plays
• Build and launch integrated campaigns across digital, email, paid, and content channels
• Work directly with sales reps to ensure timely follow-up on all leads
• Own the partner expansion marketing funnel and report on performance

📋 Requirements

• 7–10 years of B2B marketing experience
• Experience building and executing GTM plays or integrated campaigns
• Proficiency with Marketo, 6sense, Folloze, or similar ABX platforms
• Experience with CRM systems, Salesforce preferred

✨ Nice to Have

• Prior experience in cybersecurity or technology marketing
• Strong written and verbal communication skills

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 1 hour
3. 3Panel Interview· 1.5 hours
4. 4Offer· N/A