💼 About This Role

You'll own end-to-end CRM and retention strategy for Southeast Asia's largest digital insurance platform, driving customer loyalty and lifetime value. You'll design and optimize multi-channel campaigns across email, push, in-app, and WhatsApp. Your insights will directly reduce churn and boost policy renewals and cross-sell opportunities.

🎯 What You'll Do

• Define and own end-to-end CRM and retention strategy across customer lifecycle.
• Design, execute, and optimize CRM campaigns across email, push, in-app, WhatsApp.
• Analyze customer behavior, cohorts, funnel drop-offs to identify risks and opportunities.
• Partner with Marketing, Product, and Support to enhance customer journeys.

📋 Requirements

• 5–7 years of experience in CRM, Retention, or Lifecycle Marketing in B2C platforms.
• Proven track record of improving retention, engagement, or renewal rates.
• Hands-on experience with CRM tools, segmentation, cohort analysis.
• Experience running multi-channel CRM programs at scale.

✨ Nice to Have

• Experience in fintech, insurance, or e-commerce.
• Experience with A/B testing and experimentation.
• Familiarity with Southeast Asian markets.

🎁 Benefits & Perks

• 🏖️ Hybrid working setup in Malaysia.
• 💰 Competitive compensation.
• 📈 Clear ownership and high visibility.
• 🚀 Career progression opportunities.
• 🌏 Regional exposure in a fast-growing tech environment.

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Case Study or Presentation· 60 min