💼 About This Role

You'll define and lead Stepful's B2B marketing strategy, owning positioning, demand generation, and product launches for a mission-driven healthcare training company. You'll drive revenue by translating products and insights into compelling programs that scale from pilot partners to a category-defining talent pipeline. This role reports to the SVP of Growth in a fast-paced, build-phase environment.

🎯 What You'll Do

• Own B2B marketing strategy, roadmap, and success metrics
• Define positioning, messaging frameworks, and competitive differentiation
• Lead launches for new products, programs, and features
• Drive demand generation via account-based and content marketing

📋 Requirements

• 10+ years of B2B marketing experience in product marketing and demand generation
• Experience marketing to large healthcare employers
• Proven track record of setting strategy and owning execution

✨ Nice to Have

• Experience marketing workforce or training solutions

🎁 Benefits & Perks

• 📈 Meaningful Equity Stake
• 🏥 Subsidized Medical, Dental, and Vision insurance
• 🏖️ Open vacation policy with 15 days PTO guidance
• 📚 Learning stipend
• 🏠 15 work-from-anywhere days