5h ago
Senior Vice President, Strategy
New York, NY
full-timevpHealthcare marketing
Tech Stack
Description
You will lead marketing strategy across agency brands, drawing deep market and customer insights to craft compelling narratives and actionable recommendations. Your role involves distilling complex information into clear strategic direction, uncovering new business opportunities, and collaborating to create positive change for HCPs and patients.
Requirements
- 10+ years in pharmaceutical marketing or strategy consulting
- Experience with oncology brands preferred
- Strong presentation and moderation skills
- Exceptional PowerPoint storytelling capabilities
- Willingness to travel in person for client meetings
Responsibilities
- Monitor pharmaceutical/biotech and oncology trends, communicating insights to colleagues and clients
- Access and utilize data resources to enhance agency capabilities
- Understand target audience beliefs and behaviors to identify leverage points for change
- Design and facilitate workshops (positioning, messaging, competitive analysis)
- Develop strategic deliverables: competitive analysis, brand positioning, creative briefs, brand plans
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