1d ago
Senior Product Marketing Manager
New York, New York
✨ $160k-$200k / yearest.
full-timeseniorretail
💼 About This Role
You'll own product marketing at a fast-growing retail tech startup, defining positioning and sales enablement for a complex RFID+AI platform. Your work directly helps the commercial team close deals with enterprise retailers like American Eagle and Gap. You'll build battlecards and ROI frameworks that are used in active deal cycles.
🎯 What You'll Do
- Define product positioning and messaging for segments and buyer personas
- Build and maintain sales enablement library including pitch decks and battlecards
- Own competitive intelligence and synthesize implications for positioning
- Lead product launch process coordinating messaging and internal readiness
📋 Requirements
- 7+ years of product marketing experience
- 3+ years in B2B enterprise context
- Experience building sales enablement library used by commercial team
- Strong competitive intelligence and messaging translation skills
✨ Nice to Have
- Experience in retail technology or enterprise SaaS
- Familiarity with RFID, IoT, or physical-world sensing
- Background developing ROI models for complex platform sales
🎁 Benefits & Perks
- 🚀 High Impact from day one
- 🤝 Collaborative Team culture
- ⚖️ Balanced Lives with respect for time and boundaries
- 🗣️ Clear Communication valued
- 🌍 Diverse Perspectives encouraged
📨 Hiring Process
Estimated timeline: 2-4 weeks · AI estimate
- 1Recruiter Screen· 30 min
- 2Hiring Manager Interview· 45 min
- 3Case Study / Presentation· 60 min
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