Tech Stack

Description

You will own the lifecycle roadmap end-to-end, designing and optimizing prospect and customer journeys that drive measurable impact. You'll translate revenue goals into structured programs, run a high-velocity test-and-learn agenda using Marketo, and partner closely with Sales, Events, Brand, Paid Media, and agencies to improve conversion and customer retention.

Requirements

• 5+ years lifecycle or retention marketing experience in B2B
• 2+ years hands-on Marketo and Salesforce experience
• Proven experience running lifecycle or customer marketing programs driving measurable growth
• Strong analytical skills and comfort in fast-paced agile environment
• Experience collaborating cross-functionally and managing agencies

Responsibilities

• Own end-to-end email marketing and nurture calendar to increase engagement and conversion
• Drive lifecycle performance from lead to opportunity with scalable programs
• Lead structured experimentation roadmap with clear hypotheses and testing
• Manage external offshore agency for campaign execution and QA
• Measure lifecycle performance using dashboards and custom reports