🛠 Tech Stack

💼 About This Role

You'll own website performance and digital acquisition for the Empire State Building and Empire State Realty Trust. You'll drive revenue growth through structured testing, paid media strategy, and conversion optimization. You'll lead a high-performing digital team and external agency partnerships.

🎯 What You'll Do

• Own website performance, conversion, and ongoing optimization as core revenue channel.
• Lead structured experimentation roadmap including A/B and multivariate testing.
• Manage paid media strategy and external digital advertising agency.
• Develop and execute digital growth strategies aligned with company goals and KPIs.
• Optimize OTA and third-party marketplace pages for visibility and conversion.

📋 Requirements

• 5–12+ years owning digital growth, performance marketing, or digital acquisition.
• Hands-on experience using data, testing frameworks, and analytics to drive measurable improvements.
• Proven success in website optimization, conversion rate optimization, and structured testing.
• Experience leading multi-channel digital budgets and optimizing spend based on ROI.

✨ Nice to Have

• Bachelor's degree preferred but not required.
• Experience with AI-powered tools for personalization and testing velocity.
• Familiarity with OTA platforms as strategic growth channels.

🎁 Benefits & Perks

• 💰 Competitive base salary and bonus
• 🏥 Health/Dental/Vision insurance
• 🏖️ Generous paid time off
• 🏋️ Complimentary gym membership
• 🏢 Empire State Building Observatory access

🚩 Heads Up

• Role includes both high-level strategy and hands-on execution across many channels, which may be overwhelming.
• Experience level requirement range is broad (5-12+ years), indicating potentially unclear seniority.