💼 About This Role

You'll lead go-to-market strategy and product positioning for a flagship fitness software solution, driving adoption across global SMB and mid-market operators. Your impact will shape messaging that translates complex capabilities into compelling narratives for sales and customers. This remote-first role offers flexible PTO and a strong focus on inclusion.

🎯 What You'll Do

• Define and own core product positioning and messaging architecture.
• Lead go-to-market strategy and execution for product launches.
• Drive lifecycle and customer communications to improve adoption.
• Build competitive intelligence function to inform positioning and strategy.

📋 Requirements

• 12+ years of experience in B2B SaaS product marketing.
• Proven ability to build foundational product positioning from scratch.
• Strong experience in sales-led growth environments.
• Experience leading high-performing product marketing teams.

✨ Nice to Have

• Analytical mindset with ability to interpret performance data.
• Experience using AI tools to enhance marketing workflows.

🎁 Benefits & Perks

• 💰 $155,200 – $170,100 USD salary range plus bonuses.
• 🏖️ Flexible open PTO and quarterly global 'Days of Disconnect'.
• 🏥 Comprehensive medical, dental, vision insurance.
• 👶 Parental and pawternity leave to support growing families.
• 🏋️ Quarterly wellness reimbursement for fitness and well-being.

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 60 min
3. 3Cross-functional Panel· 45 min