Tech Stack

Description

You will evolve product marketing into a more scalable, insight-driven function by leveraging AI, automation, and repeatable workflows. You'll lead GTM, messaging, and enablement initiatives while improving how the PMM team operates across the product portfolio.

Requirements

• Experience evolving product marketing into a scalable and operationally strong function
• Comfortable learning and applying new tools like ChatGPT, Notion AI, Gong, and Asana automation
• Ability to translate customer and competitive insights into clear value propositions
• Experience with GTM readiness and cross-functional collaboration with Product, Sales, and Demand Gen
• Data-driven mindset with ability to analyze performance and improve outcomes

Responsibilities

• Design and implement AI/automation workflows for persona research, messaging, and insight synthesis
• Own persona-based messaging and segment strategy tied to pains, ROI drivers, and objections
• Lead GTM strategy and execution for key product initiatives ensuring cross-functional alignment
• Create sales enablement assets like talk tracks, discovery questions, and objection-handling guides
• Use data from Salesforce, Gong, Crayon, and Wynter to refine messaging and GTM strategies