Tech Stack

Description

You will define and optimize CRM strategies across channels like Email, SMS, and push notifications, owning the customer lifecycle to drive engagement, retention, and ROI. You'll collaborate with cross-functional teams and leverage data for personalized, impactful campaigns.

Requirements

• 2+ years CRM experience in iGaming or Betting
• End-to-end campaign management with measurable business impact
• Hands-on experience with Braze, Optimove, Salesforce or similar
• Strong analytical skills in segmentation, A/B testing, and optimization
• Fluent English; additional languages a plus

Responsibilities

• Define and optimize CRM strategy across Email, SMS, push, in-app, and onsite
• Own customer lifecycle: onboarding, engagement, retention, reactivation, churn prevention
• Plan and execute personalized CRM campaigns with measurable ROI impact
• Collaborate with content, design, product, and analytics teams
• Monitor and report on CRM KPIs like CLV, retention, conversion, and churn