Description

You will manage 2K Korea's social media channels, developing hyper-local content and strategies to expand brand reach for AAA franchises like NBA 2K and Civilization. Your role involves community engagement, data-driven analysis, and supporting marketing execution to drive brand equity and growth.

Requirements

• 3 to 8 years of relevant experience in marketing, PR, or social industry in gaming, content, or entertainment marketing.
• Exposure to planning and executing marketing and communications strategies to meet company objectives.
• Strong operational capacity to directly implement social media strategy, including content generation and platform management, without extensive external support.
• Outstanding analytical skills in interpreting social data, identifying trends, and linking activations to performance.
• Understanding of Korean online communities, influencer marketing, content creator partnerships, and entertainment cultures (K-pop, webtoons/web novels).
• Strong communication and collaboration skills, with experience working across multiple teams.
• Experience in direct agency management (client-side) or working within a marketing/PR agency to deliver high-pressure campaigns.
• Proficiency in Korean and English (written and spoken).
• Experience in operating social media platforms appreciated.
• Social mavens and community leaders are a plus.

Responsibilities

• Plan and manage 2K Korea's social media strategy in line with global brand directions, ensuring local relevance.
• Take ownership of daily operations for 2K Korea's social channels, including content creation, community engagement, competitor analysis, and reporting.
• Develop and implement a monthly content calendar aligned with global and title-specific brand directions while maintaining hyper-local relevance.
• Oversee and collaborate with external agencies for resource-efficient content updates, events, and amplification strategies.
• Analyze key community engagement metrics, content performance, and social sentiment trends.
• Identify and explain spikes, downturns, and shifts in player engagement using data and experience.
• Connect key activations to measurable community responses.
• Monitor discussions across gaming forums, social media, and other digital platforms for social listening and sentiment analysis.
• Provide integrated Voice of Customer reporting on player sentiment, emerging trends, and potential risks or opportunities.
• Provide marketing execution support based on experience in gaming market, online community, PR, and influencer landscape.