💼 About This Role

You'll own and scale Airwallex's growth content engine for the payments product, driving qualified demand and pipeline. You'll write high-impact content like SEO articles, ebooks, and guides, collaborating with cross-functional teams to translate technical capabilities into conversion-oriented content.

🎯 What You'll Do

• Build growth content marketing as a global discipline with scalable processes
• Own end-to-end demand gen content strategy spanning SEO and gated assets
• Write and edit SEO pillar pages, ebooks, guides, and product explainers
• Partner with Product Marketing and Product to translate launches into content

📋 Requirements

• 6+ years in growth content marketing at a B2B tech company
• Proven track record of content driving measurable business outcomes across the funnel
• Exceptional writing and editing skills for technical products
• Strong understanding of SEO fundamentals including keyword intent and content clustering

✨ Nice to Have

• Experience managing freelancers or agencies
• Familiarity with CMS, SEO, and analytics tools

🎁 Benefits & Perks

• 💰 Competitive compensation with equity and bonus
• 🏖️ Flexible hybrid work in San Francisco