💼 About This Role

You'll own and scale omni-channel retention and engagement strategies for Malbon, driving growth across North America and international markets. You'll sit at the intersection of strategy, execution, and analytics, designing lifecycle flows and optimizing channel performance. This role is hybrid in Santa Monica, CA.

🎯 What You'll Do

• Drive omni-channel retention and engagement strategies for growth.
• Design and optimize lifecycle flows (welcome, abandonment, post-purchase, etc.).
• Build segmentation frameworks based on behavior and lifecycle stage.
• Lead email and SMS marketing strategy and execution across platforms.
• Analyze channel effectiveness and identify optimization opportunities.

📋 Requirements

• 5+ years' experience in digital or email marketing.
• Strong understanding of direct-to-consumer strategies and digital marketing.
• Experience with segmentation, automation, and lead generation strategies.
• Bachelor’s degree in Marketing, Advertising, or related preferred.

✨ Nice to Have

• Experience with Google Analytics and third-party reporting platforms.
• Creativity and innovation with a data-driven approach.

🎁 Benefits & Perks

• 🏥 Medical, Dental, Vision coverage.
• 💰 401(k) + matching.
• 🏖️ Generous PTO policy + observed holiday calendar.
• 📱 Monthly mobile/internet stipend.
• 🛍️ Employee discount on malbon.com.