💼 About This Role

You'll define and execute go-to-market strategies for new B2C digital products, shaping positioning, messaging, and audience segmentation. You'll lead cross-functional teams to optimize the full user journey from acquisition to monetization in a fast-paced, data-driven environment. This role offers significant autonomy and direct impact on revenue at a global scale.

🎯 What You'll Do

• Define product marketing strategy for new B2C products
• Lead cross-functional teams to deliver growth initiatives
• Optimize full-funnel performance with LTV focus
• Conduct market and competitor research for growth hypotheses

📋 Requirements

• 5–7+ years in product marketing or growth marketing for B2C digital products
• Proven impact on revenue, conversion, retention, or LTV
• Strong expertise in segmentation, positioning, and go-to-market strategy
• Experience with A/B testing, CRO, and data-driven decision-making

✨ Nice to Have

• Experience with performance marketing channels (Google, Meta, TikTok)
• Leadership in cross-functional or matrix organizations
• Hands-on analytical capabilities

🎁 Benefits & Perks

• 🏖️ Fully remote work
• 📅 28 paid vacation days per year
• 🩺 Health benefits or $1,000 annual medical reimbursement
• 💰 Referral bonuses up to $5,000
• 📚 50% reimbursement for professional training

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Case Study or Presentation· 60 min