🛠 Tech Stack

💼 About This Role

You'll own LaunchDarkly's organic discoverability strategy across search engines and AI platforms, driving inbound pipeline for a developer-focused product. You'll lead SEO and GEO programs that reach technical audiences through traditional search and emerging AI discovery experiences. This senior IC role offers strategic impact and cross-functional collaboration at a fast-growing DevOps company.

🎯 What You'll Do

• Lead SEO and GEO strategy execution across search engines and LLM platforms.
• Build and maintain organic growth roadmap for content and optimization.
• Coordinate content workflows with agencies, freelancers, and internal teams.
• Partner with product marketing and content teams to drive developer-focused programs.
• Monitor AI discovery trends and competitive landscape to inform strategy.

📋 Requirements

• 8+ years of B2B marketing experience with significant SEO ownership for a developer product.
• Experience marketing to developers or technical SaaS audiences.
• Proven track record building and scaling SEO programs that drive measurable business outcomes.
• Familiarity with GEO, LLMO, or answer engine optimization approaches.
• Proficiency with analytics and SEO tools including GA4, Google Search Console, and Mixpanel.

✨ Nice to Have

• Ability to write and edit clearly for technical audiences.
• Experience with CMS platforms.
• Strong project management skills coordinating agencies and cross-functional teams.

🎁 Benefits & Perks

• 💰 Competitive salary based on location and experience.
• 📈 Restricted Stock Units (RSUs).
• 🏥 Health, vision, and dental insurance.
• 🧠 Mental health benefits.
• 🏖️ Unlimited PTO (common at tech companies).

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Phone Screen· 30 min
2. 2Hiring Manager Interview· 60 min
3. 3Technical/Strategy Presentation· 60 min
4. 4Cross-functional Panel· 45 min
5. 5Offer· N/A