💼 About This Role

You'll drive lifecycle marketing across Africa, optimizing user retention and revenue. You'll unlock new user growth through product offerings and data-driven campaigns. This role offers significant impact in a fast-growing blockchain ecosystem.

🎯 What You'll Do

• Lead lifecycle marketing campaigns across the African region.
• Manage user lifecycle metrics: activation, retention, and re-engagement.
• Develop segmentation, personalization, and automated user journeys.
• Collaborate with regional and central stakeholders to localize global initiatives.

📋 Requirements

• 5+ years of experience in lifecycle management.
• Experience in CRM/lifecycle management and email marketing automation.
• Expertise in user segmentation, A/B testing, and data analysis.
• Proven track record of driving revenue growth through lifecycle interventions.

✨ Nice to Have

• Crypto enthusiast with understanding of blockchain.
• Experience in the African market.
• Creative thinking for developing innovative marketing strategies.

🎁 Benefits & Perks

• 🌍 Remote work flexibility.
• 💰 Competitive salary and bonus.
• 📈 Career growth in a leading crypto company.
• 🏖️ Flexible PTO policy.