💼 About This Role

You'll lead culturally relevant marketing campaigns for Alo Wellness Club, a digital fitness platform targeting Gen Z and Millennials. You'll drive member acquisition and brand growth by connecting brand storytelling with creator and paid media strategies.

🎯 What You'll Do

• Develop integrated brand marketing campaigns for AWC Digital Studios.
• Partner cross-functionally with Influencer, Social, Paid Media, and Creative teams.
• Manage Gen Z ambassador and college program strategies.
• Build influencer strategies for brand affinity and growth.

📋 Requirements

• 6–8+ years in brand marketing or integrated campaigns.
• Proven success building digital-first campaigns with measurable business impact.
• Experience leading cross-functional marketing initiatives.
• Deep understanding of Gen Z and Millennial consumer behavior.

✨ Nice to Have

• Experience with campus or grassroots community programs.
• Familiarity with TikTok, Meta, and YouTube ad platforms.
• Passion for wellness and fitness trends.

🎁 Benefits & Perks

• 💰 Performance bonuses
• 📈 Long term incentives
• 🏖️ PTO policy
• 🩺 Progressive benefits

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Cross-functional Panel· 60 min