3h ago
Growth Marketing Lead
United States
✨ $200k-$250k / yearest.
full-timelead Remotecrypto financial services
🛠 Tech Stack
💼 About This Role
You'll own the growth marketing function at Anchorage Digital, the leading digital asset platform for institutions. You'll build a high-performing team and drive customer acquisition through B2B growth strategies in a regulated crypto industry. This role combines strategic planning with hands-on execution to propel our company to new heights.
🎯 What You'll Do
- Develop and execute growth marketing strategy aligned with revenue targets
- Manage complex marketing funnels and A/B testing frameworks
- Leverage marketing automation and analytics to optimize campaigns
- Collaborate cross-functionally with sales, product, and engineering
📋 Requirements
- 10+ years of B2B marketing experience focusing on growth or demand generation
- Proven track record driving growth in crypto, fintech, or regulated industries
- Direct management experience leading marketing teams
- Expertise in ABM, SEO, SEM, marketing automation, CRM, and analytics tools
✨ Nice to Have
- Emotionally moved by the Hamilton soundtrack
- Experience in crypto infrastructure
🎁 Benefits & Perks
- 🛡️ Crypto custody platform
- 💼 Institutional-grade security
- 🌍 Remote-first culture
- 📈 Industry-leading funding
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