13h ago

Product Lead, Marketing & Adoption

Columbia, MO | Kansas City, MO | St. Louis, MO

✨ $90k-$130k / yearest.

full-timemid Hybridsoftware

πŸ›  Tech Stack

πŸ’Ό About This Role

You'll drive awareness, understanding, and usage of RADaR's product suite across the MTP agency network. You'll act as the bridge between product and agency teams, ensuring product launches land with the right messaging and enablement. This role combines product marketing, agency communication, and adoption management to maximize value from RADaR's tools.

🎯 What You'll Do

  • Develop go-to-market plans for product launches and feature updates.
  • Track and report on adoption metrics across the agency network.
  • Create training materials, user guides, and documentation.
  • Manage product marketing communications and release updates.

πŸ“‹ Requirements

  • 3–5 years of experience in product marketing or related role.
  • Experience in an agency, B2B, or SaaS environment.
  • Ability to translate complex technical products into clear messaging.
  • Experience planning and executing product launches or adoption programs.

✨ Nice to Have

  • Prior experience in data-driven environments (analytics, dashboards, AI).
  • Strong presentation skills for webinars and demos.
  • Proficiency with Google Workspace and collaboration tools.

πŸ“¨ Hiring Process

Estimated timeline: 2-4 weeks Β· AI estimate

  1. 1Recruiter CallΒ· 30 min
  2. 2Hiring Manager InterviewΒ· 45 min
  3. 3Technical/Behavioral InterviewΒ· 60 min
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